The company DELEX publishes consumer magazines for the COOP chain and in 2010 decided to approach customers in a suitable manner through a web site as well. Company representatives knew SiteOne from events for IT professionals and graphic designers, and gave our team a chance to demonstrate its ability to develop a professional consumer site at a very low project cost.
The client wanted to create a web presentation for COOP store customers and friends of the magazine COOP Rádce. The COOP Club site is intended to provide information about its current offerings, to entertain visitors, to reinforce customer loyalty and to encourage regular visitation.
We made sure the web presentation had everything that the customer pages of a store chain should have. Shopping should be a joy, and joy also emanates from our trendy design using fresh colours and fonts. The technological basis of the site, which was created at a very low cost, is a database of all COOP stores in the Czech Republic. For each store, the customer also sees the special prices valid for that store.
Thanks to the implemented WordPress system, a content manager can publish articles or recipes with minimal effort. Since the site is linked to the magazines COOP Rádce and Čiperka, we introduced an e-book system to the site for browsing the electronic versions of these media. For the future, we're preparing an option to search for the nearest stores using geo-location, an option for site users to post recipes, and a database of E-codes for added ingredients in foods.